NJDOT Research

NJ #
Year
Title
Marketing Research for the Quantitative Benefits of Transit in New Jersey
Abstract

New Jersey boasts an extensive system of public transportation that operates statewide, serving approximately two-thirds of the State’s 565 municipalities.  The many benefits of public transportation have been widely discussed and analyzed for the last two decades. This is true in both academic literature and popular media.  The objectives of this research are to a) quantify the economic, mobility/accessibility, environmental and social benefits of public transportation to New Jersey; b) understand better what benefits are potentially most important to transit riders, non-transit riders and other stakeholder groups; c) determine how best to commuicate the benefits of public transportation to these audicences; and d) develop a marketing framework, communication plan and collatoral marketing materals to support a future transit benefits marketing campaign as part of NJ TRANSIT’s “Engage. Inform. Improve.” comprehensive communications initiative.

Performing Organization
Rutgers University, Voorhees Transportation Center
Key Word(s)
(1) Passenger Transportation, (2) Public Transportation, (3) Society, (4) Transportation (general), (5) Planning & forecasting, (6) Environment
Appendices

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