NJDOT Research

NJ #

FHWA-NJ-2021-006

Status

Completed

Year

2021

Title

Marketing Research for the Quantitative Benefits of Transit in New Jersey

Abstract

New Jersey boasts an extensive system of public transportation that operates statewide, serving approximately two-thirds of the State’s municipalities. The many benefits of public transportation have been widely discussed and analyzed in both academic literature and popular media. This research assembled data and information and estimated numerous quantifiable benefits of transit service to New Jersey residents, businesses, and communities. The research offers important insights, information and data regarding the benefits that NJ TRANSIT services provide to the State of New Jersey. The study proposes a series of storylines and delivers a series of infographics that can be used by NJ TRANSIT and other transportation stakeholders to implement a marketing campaign that communicates the benefits of public transportation to a range of audiences.

Performing Organization

Rutgers University, Voorhees Transportation Center

Principal Investigator

Carnegie٫ Jon

Key Word(s)

Public transit benefits, marketing, communications, public relations, economic analysis, economic factors, impacts, social factors socioeconomic factors, information dissemination

Technical Brief

Marketing Research for the Quantifiable Benefits of Transit in New Jersey - Technical Brief

Report

Marketing Research for the Quantifiable Benefits of Transit in New Jersey - Volume I: Final Report

Appendices

Marketing Research for the Quantifiable Benefits of Transit in New Jersey – Volume II: Final Report Technical Appendices